JOEL PELLICCI KNOWS A THING OR TWO ABOUT THE worlds of business as well as boating and appreciates the attributes that contribute to success and enjoyment in both endeavors. Married in 1968, Joel and Linda have managed to grow their business of eight McDonald restaurants in South Carolina, raise two kids, Joel Jr. and Kristina, and enjoy the boating lifestyle along the way. Joel is no stranger to coastal living since he grew up in Ft. Lauderdale. Understandably, after serving as a Navy pilot on an aircraft carrier, he was reluctant to return to the sea for some time. However, time heals and boating bug bit again around 1992. For ten years, he and Linda enjoyed four Sea Rays, first used, and then new models, as they moved up the line of express cruisers. Joel explains that their leisure time was limited due to business demands, so they needed a boat that could quickly get them to their destination and handle the bridge clearances around their homes in Myrtle Beach, South Carolina and that section of West Palm Beach, Florida, also known as the Venice of America. The express design met those needs for years, but eventually other compromises came into focus. From his perspective, Sea Ray initially represented a good value, and it made fiscal sense to stay within the product line. Being financially astute, Joel realized that once you bought into the line “it was hard to breakout and move to another manufacturer. Sea Ray had been a good value and retained that value when we started out.”


Around 1998, they once again started thinking about trading up but were dismayed with the discovery that the next move would cost several hundred thousand dollars more for not much more boat or living space. “I couldn’t justify that additional cost.” In addition, Joel admitted that he was not that fond of climbing down into the living quarters where you were not able to enjoy the scenery.

...OUR 570 VOYAGER DEBUTED AND CAPTURED THEIR ATTENTION. Within the same time frame, other factors moved to the forefront. Joel had met one of our dealers at a show, and their personalities and business philosophies meshed. While success may come in many different forms, these two men adhere to a business philosophy centered on having a clear strategy and sticking to it with a religious zeal. They stayed in contact as business commitments allowed. Besides actively shopping at shows and dealerships, Joel has another avenue open to him though his captain’s license. As a hobby, he enjoys running his friend’s yachts of varying sizes and brands, including our Carvers, while moving them between seasonal ports or helping relocate new yachts from their dealership to home port. “It’s like a paid vacation. I love helping out. Plus, it provides the opportunity to see how different vessels perform in the real world.”

FINDING BIGGER... IS BETTER. While Joel and Linda continued searching for their next yacht, our 570 Voyager debuted and captured their attention. Linda loved the open layout and thoroughly appreciated the galley. Yet, it wasn’t quite right for them yet. Joel told the dealer to let him know if or when a hard top became available. Sometimes, you do get what you wish for. The dealer called Joel with news of the desired option. “That was hard to turn down,” explains Joel. The 570 is a hands-down value out there. You can’t justify the difference in numbers between the Voyager and the Sea Rays. The 570 has all of the motor yacht live-aboard comfort and amenities, plus some of the express-like speed... ” And, the Pelliccis were able to customize the interior. They opted for a stunning, light maple interior that they find more in keeping with the sunny south.

INTRINSICALLY SHARED VALUES. Joel is quick to point out that several factors other than the outstanding value were crucial to their purchase decision, like the relationships and reputations of the dealer and the manufacturer. “After four years, I know he is a super guy, follows through and treats his customers and people well. And, Carver has a similar reputation for standing behind and investing in their product and people.” As business people, this carries a particular importance to the Pelliccis. They have owned McDonald’s franchises for decades. Earlier on, their businesses were located in North Carolina, but they decided to sell their original operation around 1985 and buy into an emerging opportunity in the Myrtle Beach area. Initially, the going was tough. The previous owners had neglected their customers and employees. It took several years to bring the new operation under control. But eventually, by adhering to the Ray Kroc philosophy that is still the cornerstone of the McDonald’s business philosophy today, they persevered. As a point of interest, Kroc was a multimixer salesman who discovered and recognized a golden opportunity in the original McDonald’s restaurants. He was obsessed with quality, service, cleanliness and value. That is still the unwavering mission of McDonald’s today. He was also willing to invest in people, to nurture their talent and ideas. Now, some 10-12 years later, Joel and Linda are again successful members of that franchise family. Joel firmly believes that “you can’t do anything without people. You must continually invest in your people and in your facilities.” That he does indeed by treating his work force fairly and offering incentives to reduce the high rate of turnover that is rampant in the fast-food industry.

TIME AWAY Joel and Linda do manage to find more time for enjoying their Carver now. Their son, Joel, Jr. is a partner and handles the responsibilities when they are away. During the busy tourist season, Joel and Linda use the 570 as a “floating condo with short trips.” Now as the season winds down, Joel will be taking the Voyager to its winter home at his waterfront house in West Palm Beach near the Hillsboro Inlet which also offers a view of the lighthouse. Even though he and Linda may have many miles between their southern retreat and their businesses, the essence of their success is always close at hand. Joel so strongly believes in the McDonald’s teachings, that a plague stating the McDonald’s “Press On” philosophy and the origins of the 570’s name Persistence is prominently displayed on the maple bulkhead. He firmly declares, “Persistence is omnipotent!”

Ray Kroc, McDonald’s founder, once said: “As long as you believe there are challenges ahead, there will always be an opportunity to grow both personally and professionally.” Just persevere.


MYRTLE BEACH AND THE GRAND STRAND The Myrtle Beach area of South Carolina is in the center of the Grand Strand, a year-round vacationer’s paradise that stretches sixty miles along the Atlantic Coast between Little River to Georgetown. As you cruise along the Intracoastal Waterway which runs the length of the Grand Strand and the Waccanmaw River which winds historic plantations and beautiful scenery, you’ll find myriad activities in areas with differing character. Two of the biggest amusement parks, Myrtle Beach Pavilion Amusement Park and the Family Kingdom Amusement and Water Park also are major attractions within the area. During the sixties, a golf boom hit Myrtle Beach and still continues with the number of golf courses totaling around 115 today.

WEST PALM BEACH This region is not only one of America's a most popular travel destination, it is also the center (and the largest municipality) of one of the fastest-growing areas in the United States—Palm Beach County. In fact, West Palm Beach's economy is currently ranked number four in an index that rates cities. With the extended season, remarkable wildlife and clear waters, local boating is magical along the beautiful stretches on Intracoastal Waterway. However, you do need to beware of unpredictable shoaling. The area is also renowned for its fishing right outside of the inlets.

HILLSBORO INLET, FLORIDA When Congress recognized the need for a lighthouse at Hillsboro Inlet in 1901, they planned for a massive skeletal tower to guide vessels approaching the narrow bay. What they didn’t know is that the lighthouse, gracing the shores near Pompano Beach, would warm the hearts of lighthouse lovers nationwide. After completion in Detroit in 1906, the iron sentinel, along with five other buildings, were shipped to Florida, making their way through Lake Huron, down Lake Michigan, onto the Mississippi River, over the Gulf of Mexico and around Key West until it reached its final destination, 4,000 miles away. The pre-assembled tower was set atop six huge iron piles. The Fresnel lens that guided mariners became known as the "Big Diamond." Housing a winding stairway in the center of the tower, the structure is an excellent day mark, with a white lower portion that contrast with the surrounding foliage and a black upper portion to distinguish it against the bright daytime sky. Hillsboro Lighthouse was automated in 1974 and remains operational and an active aid to navigation.